The prime minister of our country, Mr. Narendra Modi in his recent monologue to the nation highlighted the importance of local brands and business. He stated that at the difficult time of COVID-19, it was only the local business and markets that fulfilled our needs. Mr. Modi with his speech underlined the power of local brands and markets.

One of the many reasons why local products and brands should be honored is because they understand the Indian roots. The potential of harnessing the Indian knowledge lies best with the local brands. Khadi is one such brand. Khadi is not just another clothing brand for India. It is much more than that. Khadi represents the rich heritage of India. It is the golden fabric, the most powerful weapon our fighters have used against foreigners. Khadi represented Indian clothing. We all know that clothes represent the ideas of a person. Therefore, clothing is a powerful mechanism. Khadi has also provided employment to a large number of people in rural and semi-urban areas of the country.

The biggest beauty of homegrown brands is, it represents and values people of the nation that are left unseen and unheard. One of such homegrown FMCG brands is Mahak. At Mahak, we have seen the shift between the golden age era to the modern age era through our toffees, jellies, lollipops, and candies.

Most of us will remember the nostalgic nariyal mithai that we used to get for 1 rupee. Mahak Kandiez has revived that love in Milk-n-Nut Nariyal mithai candy. The joy of eating this candy is beautifully penned in its tag line which says “toffee Nahi mithai hai”. The gratification of eating this toffee is everlasting. This is not just a toffee, it’s a complete gesture of love, gratification, and nostalgia in it.

Mint ChocOn is a new age romantic toffee that has a perfect blast of chocolate and mint. The unwrapped blissful chocolate and refreshing mint covering makes it so alluring to all the young people in the nation. The tagline of this toffee is as catchy and refreshing as the toffee itself is. It is “Mint nahi hint hai”

Not only this but we are also one of the pioneers of Jellies in the whole country. Children love to eat Jelly belly because of its perfect texture and mouth-watering taste. Apart from these, we have P-Nutz Candy and a whole range of lollipops.

We have bound India together with our array of products from the past 25 years. We have deeply understood the needs and demands of our customers. This has helped us in developing market strategies through which we could connect with the whole nation. We at Mahak believe to deliver premium quality products to our customers for all the age groups.

Mahak requests you to choose and support local brands and businesses. Not only will the “Vocal for Local” initiative strengthen our economy but will also give employment opportunities to so many people of the nation.

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